Tanishq, India’s leading wedding jeweller, has partnered with the popular Jaipur Literature Fest to celebrate success stories of women from across the country. Tanishq kick started the #IDidIt campaign inviting women to share their stories of overcoming hurdles on their road to success. The most compelling journeys stand a chance to be published in a creative anthology. The foreword to this compilation will be penned by renowned publisher Urvashi Batalia.
With two of the country’s iconic and renowned names coming together to celebrate the mettle of women, the campaign was kick started on Tanishq’s social media pages by calling for entries to participate in this campaign. Tanishq has always been disruptive in its storytelling and in this vein, #IDidIt gives women a platform to voice their stories. The brand celebrates her empowerment and greater independence, while recognizing her go – getter attitude.
Speaking about the association and the #IDidIt campaign, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited says, “At Tanishq, we always celebrate the indomitable spirit of the modern Indian woman. A woman of substance who does not quake in the face of inhibitions, she forges her own path; this is the kind of woman that we at Tanishq envision and portray in all our communication. The Jaipur Literature Fest is a platform that attracts storytellers and women with a strong voice. This coming together of two iconic names, is a tribute and a celebration of her spirit.”
Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2017, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 231 exclusive boutiques in 142 cities.