Micromax redefines the Consumer Electronics segment in India;aims to be a part of top 3 consumer electronics brand by 2021

 Micromax redefines the Consumer Electronics segment in India;aims to be a part of top 3 consumer electronics brand by 2021

  • Launches series of Google Certified Android Televisions priced from INR 13,999/- onwards, available starting July 11, 2019
  • Launches fully automatic top loading Washing Machine starting INR 10,999/-, available starting July 15, 2019

New Delhi, July 10, 2019: Reinventing the consumer durables industry in India, Micromax Informatics Ltd., one of the leading consumer electronics company in India, today launched two new series of products – Google Certified Android Televisionsand Fully Automatic top loading Washing Machines. With this, Micromax is yet again bolstering its product portfolio to cater to the needs of the evolving Indian consumers and further building on its vision to be a complete consumer electronics brand.

In tune to its strategy of bringing alive affordable innovation across multiple screens,the 32”( 80 cms), 40”(102 cms) and 43” (109 cms) Google-Certified Android Televisionoffers the audiencea stunning picture quality experience with a 16:9 aspect ratio. The Google Assistant on Android TV is the same Assistant being used and loved by consumers on phones and speakers. As a result of this newest addition to Micromax’s family, the consumers can now enjoy a wholesome entertainment experience through a quick and easy access and also control devices around the house – all with just one’s voice.

To give an impetus to its existing washing machine portfolio, the company is launching its first ever Fully Automatic top loading Washing Machine. The Fully Automatic top loading Washing Machine is available with a wash capacity of 6.00kg, 6.5kg, 7.00kg and 8.00kg. With unique features, it redefines the experience of everyday solutions. The Fabricare Wash which is a combination of sapphire crystal shaped inner drum creates a special water flow for better cleaning and extra care of clothes. The super-wide drum creates more washing space which reduces twisting and wear and tear of clothes.

Commenting on the launch, Mr. Rohan Agarwal, Director, Micromax Informatics Ltd. said,“Micromax, since its inception, has always stood for democratising technology at affordable price points. It has been our constant endeavour to understand the evolving needs of our consumers and offer the best of technology to cater to those needs. Taking that a step further, today we have announced a range of two new products in the consumer durables segment, with an aim to redefine the entertainment experience and everyday solutions for the Indian consumer. The Google Certified Android TV is meant for those who want a larger than life entertainment experience by being packed with multiple compelling features and the fully automatic washing machine aims to make everyday solutions simpler and hassle-free. We look forward to the response from our consumers and are committed to grow this category further by consolidating our leadership position in the segment in India.”

By being certified by Google, the consumers are spoilt for choice as they get access to Google’s official PlayStore, Games, Movies, Music and the package. With built in Chromecast, what’s even better is that the Android television has Google Assistant with voice-enabled search.
Sound is always known to improve and enhance the viewing experience. Offering the best in the industry, the Micromax Android TV is enabled by Dolby Digital Sound. With Wi-Fi and Bluetooth connectivity, viewers can truly enter the world of endless options at the click of a few buttons.
Loaded with features, the new Google-Certified Android Television will availablestartingINR 13,999 onwardsfrom11th July 2019.
With unique features, this makes everyday solutions much simpler and hassle-free. The Fabricare Wash ensures more washing space and extra care of clothes. The Magic Filter is the perfect solution to having effectively cleaned laundry. The intelligent Fuzzy Logic function works with just one touch of the button, allowing users to not worry about the functioning at every step. It also has the Child Lock mode for complete peace of mind. What’s best is the Presence Free Wash which allows to pre-set the time and program and cleanses the clothes without being present throughout.
This newest offering priced at INR 10,999 will be available starting 15th July 2019.

About Micromax Informatics
Micromax Informatics Limited is the 10th largest mobile brand in the world (Counterpoint Research) and one of the leading consumer electronics company. Over the past decade, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their products and removing barriers for large scale adoption of advanced technologies. The brand embraces innovative product portfolio ranging from feature rich, dual – SIM phones, 4G Android smartphones, tablets, Smart televisions, Air Conditioners and Laptops. With successful operations across India, Russia and other SAARC markets, Micromax sells more than 3 million Mobility Devices every month.
I.K Kapoor

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